In 2017, she launched her Fenty makeup range with LVMH's Kendo (the line generated €500 million in its first full year in business). The pop star has focused on her fashion businesses in recent years. But she otherwise ceded the spotlight to her models and performers, who mostly played to the cameras, not the audience, which included top fashion editors like Anna Wintour and Edward Enninful celebrities like Diplo, Wale and Kacey Musgraves and longtime collaborators like Mel Ottenberg as well as plenty of suits. Rihanna opened the show with some dance moves of her own. “This is where you feel safe, right here at Savage.” 'I can’t try that on because I’m not made that like,'” she said. “There are a lot of women out there who are feeling in the dark, invisible. Her goal is to introduce as many women as possible to the brand. “Amazon came in and said, ‘Hey, we want to be a part of it.’ And you’re not going to deny a platform like Amazon Prime.” Rihanna said partnering with Amazon was a no-brainer. I want to feel that confident I want to feel that bombastic… That is the Savage brand.”Īnd while the Victoria's Secret Fashion Show aired on conventional television, the Savage x Fenty show will start streaming globally to Amazon Prime’s 200 million members on September 20. “I don’t care about any skinny Victoria’s Secret model when I look at Parris. “I love how she makes everything sexy despite society’s ideal of what sexy looks,” said Rihanna in an interview after the show. Rihanna onstage at Savage X Fenty | Source: Dimitrios Kambouris/Getty Images Rihanna onstage at Savage X Fenty | Source: Dimitrios Kambouris/Getty Images Rihanna onstage at Savage X Fenty | Source: Dimitrios Kambouris/Getty Images
Her performers didn’t just strut - they twerked and body rolled, performing athletic, complex moves choreographed by Parris Goebel, known for her work on music videos such as Justin Bieber’s "Sorry.” “They are definitely taking a page out of the Victoria’s Secret playbook,” said retail consultant Gabriella Santaniello of A Line partners.īut unlike in the Victoria's Secret Fashion Show, the show’s emphasis wasn’t an idealized body type, but the body in motion.
These dances were interspersed with musical performances by DJ Khaled, Halsey, Big Sean, A$AP Ferg, Fat Joe, Migos and more.
On Tuesday night at Barclays Center in Brooklyn, her hyped Savage x Fenty extravaganza was a series of complex, high-energy dances executed by model-performers of all skin tones and sizes, with special appearances from runway regulars like Gigi Hadid and celebrities like Normani. It's no wonder, then, that when she decided to stage a streaming fashion show for her Savage x Fenty lingerie line, rebooting a format popularised by American lingerie giant Victoria's Secret, she tapped into her experience as a star entertainer. NEW YORK, United States - Rihanna has sold over 60 million albums and released 14 chart-topping singles.